Aranda's multimedia, project-based work has frequently focused on the dissemination of information and the agency of the individual in contemporary society. In collaborative projects with Anton Vidokle, such as an itinerant, freely available archive of videos (e-flux Video Rental, 2004– ) and an operative store where artists could hock their works (Pawnshop, 2007), she has reinvented existing systems of commerce and circulation as part of an ongoing project to, in her own words, "generate viable propositions for alternative transactions of cultural capital."

"My work is focused on the aesthetic potential of the role played by circulation. Not being media-specific, I manipulate existing circulation formats, in an effort to generate viable propositions for alternative transactions of cultural capital. These explorations have taken several forms, including printed media, installation, video and the creation of alternative spaces."